Since both were founded in 1872, 2022 represented the shared 150-year anniversary of both Yellowstone National Park and Yellowstone Bourbon. In continuation of our Bourbon For All campaign, we strengthened the bond between park and bourbon. Proving the spirit of America’s first national park reverberates in a craft distillery more than a thousand miles away.
Landmark Edition
To commemorate our shared 150-year anniversary, we created this limited-run Landmark Edition inspired by the park’s most iconic features, and encouraged whiskey collectors to find all six.
Website
After years of a shared web experience, we gave Yellowstone the online presence it deserved. And even had a little fun with those who fail the age gate.
See for yourself:
Family Recipe DM
Also during the 150th anniversary, Stephen Beam released a new product, Family Recipe, which revived some original distillations from his grandfather. This DM piece was used to create buzz around the product launch, and welcome bourbon reviewers and influencers into the fold.
Yep, there’s more.
Fortunately, this campaign continued. So while the 150-year anniversary was undoubtedly a big deal for Yellowstone, Bourbon For All has had life both before and after this milestone.
Check out one of the links below to see more.
