Before they became the LA Rams, they were the St. Louis Rams. And sure, technically before that, they were also the LA Rams. But during their stint in the Midwest, we experienced everything from the Best Show on Turf to a laughable on-field product. Unfortunately, this TV campaign was made during the latter.
As attendance waned, we were challenged to make the team more appealing to families. So, with an inherited tagline and a wealth of high draft picks, we focused on the team’s youth. Showing that, even as kids, our players’ unique skills set them apart from the other kids in the sandbox.
